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Tim Brown introduces Design Thinking

Harvard Business Review

In this much-cited Harvard Business Review article Tim Brown explains how thinking like a designer can transform the way you develop products, services and strategy.

Tim Brown is the CEO of US design and innovation consultancy IDEO. Founded 25 years ago in California, IDEO have been hugely influential in raising the profile of human-centred design. They have produced celebrated work for clients including Apple, Ford, Palm and Steelcase.