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An introduction to strategic design

Danish Design Centre

This tool provides specific guidelines on how to incorporate design strategically into your company.
A company that works strategically with design is one that uses design deliberately as means of achieving its overall business goals. The guide will guide help you reflect on your goals and then align your products, marketing materials, website, services and spaces with these aims. The more strategic design is used the more coherent these aspects will become, and the more the design can help your company achieve its goals.

In the final pages of the guide you will find a workbook to help you reflect on the range of ways your company can use strategic design.