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At this stage design may already be an important part your company’s projects and processes, but the next step is to incorporate design as a strategy.

By strategy we mean that design principles become part of the decision-making process of senior management within your organisation, and something that in time becomes integral to company culture.

We have gathered together a selection of useful tools to help you get to grips with strategic design, and advocate its use within your organisation.

We’ve also put together a collection of feature articles and cases studies about companies who attribute much of their success to having made this step up to strategic design.

Case studies

Explore in-depth cases studies of companies who attribute their business success to making design part of company strategy at the highest level.


A selection of tools that introduce the key concepts of strategic design and how to advocate them in your company.


We've put together a selection of further reading on strategic design in business.